Influencer marketing is an ever-changing and fast-growing industry so understanding how to adapt to using new metrics, what the metrics mean, and what your campaign expectations should be is essential. In this guide you will learn:

  • Influencer Marketing Benchmarks - What should engagement rates look like across each social platform?
  • Reporting on Influencer Marketing Campaigns- How you measure success depends on your company's goals. How do you set influencer marketing goals?
  • Optimizing Influencer Marketing Campaigns - Wanting to optimize your campaign is one thing, knowing how to optimize is another. In this guide, we'll walk through ways to analyze + optimize your campaigns.

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